It seems patterned and plaid board shorts have become a big thing in the last couple of summers and the APC Madras collection looks to reinforce that trend with a selection of summer wear that comes rich with detail and design. Often when one thinks of plaid or checkered clothing, one's mind immediately goes to thick, non-breathable clothing, but the garments in this line look nice and breezy.
Though only containing a few select items right now, the APC Madras collection will offer more menswear items closer to summer. This kind of patterning always gets a big response from the hipster crowd so there's no doubt in my mind that the streets will be flooded with selections from this line once the warm weather hits.
Preppy Checkered Menswear
The APC Madras Collection Follows a Specific Pattern
Trend Themes
1. Patterned Menswear - A trend of patterned and plaid clothing for men in summer wear, creating opportunities for new designs and breathability innovations.
2. Checkered Board Shorts - A trend of checkered board shorts, creating opportunities for new designs with richer detail and texture.
3. Hipster Fashion - A trend of hipsters embracing checkered and plaid clothing, creating opportunities for new fashion designs and clothing lines.
Industry Implications
1. Fashion - The fashion industry could benefit from creating new lines of patterned and breathable menswear and board shorts.
2. Retail - The retail industry could benefit from selling these patterned and breathable menswear and board shorts to meet high demand in the summer season.
3. Textile - The textile industry could benefit from producing new fabrics that are lightweight, breathable, and have vivid, rich patterns for menswear and board shorts.