Apartment Therapy is a daily blog hosted by a main editor and supported by the contributions of daily readers along with those of a small team of loyal “reporters,†some of whom are great photographers as well.
A calm, healthy, beautiful home is a necessary foundation for happiness and success in the world.
Creating this home doesn't require large amounts of money or space. It requires inspiration, connection to resources and motivation to do something about it.
The basic elements of good home design can be learned and achieved by all.
Simplicity and luxury are not mutually exclusive.
To connect people to the resources they need to redecorate their home, while reducing their reliance on stuff.
Apartment Therapy
Apartment Therapy
Trend Themes
1. Home Design - Opportunities for disruptive innovation in simplifying and democratizing home design.
2. Sustainability - Opportunities for disruptive innovation in promoting sustainable and eco-friendly home design.
3. Community Engagement - Opportunities for disruptive innovation in building a community around home design and redecoration.
Industry Implications
1. Interior Design - Interior design companies can seize the opportunity to simplify and democratize home design for a wider audience.
2. Home Decor - Home decor companies can promote sustainable and eco-friendly home design options to attract consumers who prioritize sustainability.
3. Social Media - Social media platforms can facilitate the building of communities around home design and redecoration, providing opportunities for new advertising and revenue streams.