This AORTA editorial evokes memories of the part in Cinderella when her friend mice help dress her before she begins her chores. The model is surrounded by oversized objects that are typically quite small, including a string of pearls, compact mirrors and marbles. The dusty, slightly decrepit surroundings are also reminiscent of the servant quarters where the mice stay, or perhaps Thumbelina's betrothed Mr. Mole. The intricate props and structured outfits imply neglected grandeur.
The Playspace AORTA editorial features dress-up playing model Amber Le Bon with majestic styling by Kari Hirvonen. With impeccable makeup and hair by Jo Frost and Marcia Lee, respectively, the elaborate looks add to the forgotten princess motif. The spread can be seen in the 25th issue of Schon Magazine.
Majestically Shrunken Editorials
This AORTA Editorial in Schon Magazine is Playfully Dressed Up
Trend Themes
1. Oversized Fashion Props - Opportunity to design and create oversized fashion props for editorial shoots and fashion campaigns.
2. Neglected Grandeur Aesthetic - Opportunity to incorporate a neglected grandeur aesthetic in product designs and interior decor.
3. Dress-up Playing - Opportunity to develop interactive dress-up experiences for consumers, such as virtual try-on apps or digital styling platforms.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate oversized fashion props in-store displays and window showcases for enhanced customer engagement.
2. Interior Design - Disruptive innovation opportunity: Create furniture and decor pieces that embrace the neglected grandeur aesthetic to offer unique and captivating living spaces.
3. Fashion-tech - Disruptive innovation opportunity: Develop advanced dress-up playing technologies, such as AI-powered virtual stylists or augmented reality fashion experiences.