The AOK ‘Apple a Day’ installation is perhaps one of the more clever and quaint campaigns I have come across in a while. Taking the simple adage, ‘An apple a day will keep the doctor’s away,’ AOK insurance encourages clients to lead a healthier lifestyle. Not only will it benefit you physically, but monetarily as well.
Devised by German advertising agency ServicePlan, the AOK ‘Apple a Day’ installation is mounted behind the reception desk. Holding 31 delicious looking apples for each day of the month, I can’t help but crave one myself.
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The AOK 'Apple a Day' Installation is Clever and Quaint
Trend Themes
1. Interactive Installations - There is a trend towards using interactive installations in advertising campaigns, as seen in the AOK 'Apple a Day' installation.
2. Health and Wellness Promotion - The campaign by AOK insurance reflects a growing trend in promoting health and wellness through advertising.
3. Clever Ad Campaigns - The AOK 'Apple a Day' installation demonstrates a trend towards clever and creative ad campaigns.
Industry Implications
1. Advertising - The AOK 'Apple a Day' installation represents an opportunity for disruptive innovation in the advertising industry.
2. Health Insurance - The campaign by AOK insurance highlights the potential for disruptive innovation in the health insurance industry through creative advertising.
3. Wellness Products - The AOK 'Apple a Day' installation could inspire disruptive innovation in the wellness products industry by showcasing the benefits of a healthier lifestyle.