Small and big businesses are working hard to adapt to the new demand for hygiene and safety that was spurred by the onset of the COVID-19 pandemic and one collaboration is bringing a first-of-its-kind solution for CPG and e-commerce companies—antimicrobial packaging. The innovative project is overseen by Returnity—a "leader in implementing reusable shipping packaging"—and Polygiene, who seeks to "change washing and disposal habits, and significantly reduce the environmental impact of a product."
The brand partners treat the new solution with Polygiene's ViralOff® antimicrobial solvent. In addition to being safe to handle, the antimicrobial packaging is also reusable, factoring into the already existing demand for sustainability and Returnity's commitment to "disrupting the wasteful, expensive, and environmentally harmful shipping packaging market" with ecological solutions.
Ground-Breaking Antimicrobial Packaging
Returnity and Polygiene Offer Timely Shipping Innovations
Trend Themes
1. Antimicrobial Packaging - The collaboration between Returnity and Polygiene introduces a first-of-its-kind solution for CPG and e-commerce companies, offering an innovative approach to hygiene and safety in shipping.
2. Reusable Shipping Packaging - Returnity's commitment to disrupting the wasteful and environmentally harmful shipping packaging market aligns with the growing demand for sustainable solutions.
3. Sustainable Solutions - The use of antimicrobial packaging that is safe to handle and reusable contributes to the goal of reducing the environmental impact of products, addressing the increasing consumer demand for eco-friendly options.
Industry Implications
1. Consumer Packaged Goods (CPG) - The introduction of antimicrobial packaging offers an opportunity for CPG companies to enhance the safety and hygiene of their products, providing a competitive edge in the market.
2. E-commerce - The implementation of antimicrobial packaging in e-commerce operations allows companies to meet the heightened demand for safe and hygienic shipping, ensuring customer satisfaction and loyalty.
3. Shipping Packaging - The adoption of returnable and reusable shipping packaging solutions aligns with the industry's need to reduce waste and environmental impact, opening up avenues for disruptive innovations in this space.