REN Clean Skincare recently unveiled its first 100% recycled packaging in partnership with TerraCycle, which introduces sustainable new packaging for its Atlantic Kelp and Magnesium Anti-Fatigue Body Cream. The bottle is made with a combination of 20% reclaimed ocean plastic and 80% recycled plastic bottles.
The product itself is made with nourishing shea butter, algae extract, Atlantic kelp extract and magnesium PCA, which are beneficial for restoring moisture balance, enhancing the natural cycle of cell renewal and soothing tired muscles. With the essences of sage, cypress, geranium and rosemary oils, the body cream boasts a scent that's altogether uplifting and energizing.
Ultimately, REN is working towards the goal of becoming zero waste by the year 2021.
Kelp-Infused Body Creams
The Atlantic Kelp and Magnesium Anti-Fatigue Body Cream is Replenishing
Trend Themes
1. Sustainable Packaging - The rising demand for sustainable packaging solutions creates opportunities for businesses to develop innovative and eco-friendly packaging alternatives.
2. Marine-based Skincare - The use of marine ingredients in skincare products presents a disruptive innovation opportunity for the beauty industry to tap into the benefits of seaweed, algae, and kelp extracts.
3. Zero Waste Initiatives - The growing interest in zero waste practices offers businesses the chance to develop innovative strategies and products that minimize waste and promote sustainability.
Industry Implications
1. Packaging - The packaging industry can explore new methods and materials to create sustainable and recycled packaging solutions, catering to the increasing demand for eco-friendly alternatives.
2. Beauty and Skincare - The beauty and skincare industry can leverage the benefits of marine-based ingredients to create innovative products that offer unique skincare benefits and cater to environmentally conscious consumers.
3. Sustainability Consulting - With the rise of zero waste initiatives, the sustainability consulting industry can provide guidance and support to businesses in developing and implementing sustainable practices and strategies.