Powered by “Tumblr, a few jerks in Los Angeles, and lots of booze,†the Anti-Duckface website is a photo site dedicated to eradicating that weird 'duckface' that so many people do in photos.
The Anti-Duckface website regularly posts photos of (usually) women who are attempting to fake supermodel cheekbones and fuller lips, but instead of looking good, they end up making some weird looking duckface which they then post on the Internet.
Implications - As unfortunate as this Tumblr site is for the subjects in the images, it's definitely a hilarious spot to stumble across for those who need a good laugh. It will make you realize just how goofy you and your friends look when you're being photographed, and will perhaps inspire you to adopt some new expressions.
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Trend Themes
1. Anti-duckface Movement - There is an opportunity for companies to create campaigns, apps or services that encourage and promote alternative, more flattering facial expressions to replace the 'duckface'.
2. AI-powered Facial Recognition - AI-powered cameras could have the potential to detect and prevent the 'duckface' expression from being captured in photos, improving photo quality and avoiding embarrassing posts online.
3. Shaming Websites - There may be a rise in websites that publicly call out and 'shame' certain behaviors or trends in order to discourage them, leading to potential opportunities for brands to align with these movements and promote positive behavior.
Industry Implications
1. Social Media - Social media companies could integrate anti-duckface campaigns or photo editing tools within their platforms or create educational materials for their users on how to take better photos.
2. Beauty - Beauty brands could promote alternative makeup techniques or facial expressions that flatter their products while discouraging negative expressions like the 'duckface'.
3. Technology - Photo editing software companies have the opportunity to integrate functionality that automatically detects and corrects 'duckface' expressions in photos, improving quality and helping users avoid embarrassment.