The Anthropologie April 2010 Catalog has us craving a sun-filled Summer vacation. With gorgeous comfort-casual looks and brightly lit settings, we definitely want our dose of Vitamin D after clicking through the pages.
From one sunny destination to the next, the models look like they are enjoying their all-inclusive stay. Their stylish wardrobe complements their sun-kissed glow, leaving us wanting almost every piece from the Anthropologie April 2010 line.
Implications - With many individuals caught up in the stresses of everyday life, consumers are looking for a sense of escape through their purchases. Companies that address this need through carefree advertising or holiday-inspired packaging will have a leading edge over other competitors.
Summer Vacation Editorials
The Sunny Anthropologie April 2010 Catalog
Trend Themes
1. Escapist Consumerism - Companies that provide products or experiences that offer an escape from everyday life will have a competitive advantage.
2. Comfort-casual Fashion - Brands that offer stylish, comfortable clothing options for consumers seeking a relaxed yet fashionable look will see opportunities for growth and innovation.
3. All-inclusive Experiences - Businesses that provide all-inclusive vacation packages or services that simplify and enhance the travel experience will be well-positioned to capture the attention and loyalty of consumers.
Industry Implications
1. Fashion Retail - Fashion retailers that curate collections of comfortable, yet stylish clothing options for consumers will cater to the demand for comfort-casual fashion.
2. Travel and Tourism - The travel and tourism industry can leverage the desire for all-inclusive experiences by creating packages and services that cater to the needs and desires of modern travelers.
3. Packaging and Branding - Companies in the packaging and branding industry can capitalize on the trend of escapist consumerism by designing product packaging that invokes a sense of escape and adventure.