London-based Second Best introduced its latest range for Spring/Summer 2018 entitled the 'Another Trip' collection. This capsule delivers 16 seasonal pieces in total, with each piece designed to be a versatile staple for the warm seasons. The capsule is comprised of items such as outerwear, shirts and pants. The design studio placed an emphasis on the idea that the garments should be "worn, not coveted." The theme highlights new contexts for old values, serving as daily outfits rather than collectibles.
The Another Trip collection's editorial was shot by a previous World War II military radar facility to further highlight the theme. The brand does not believe in shying away from adversity.
Juxtaposing Traditional Casualwear
Second Best Introduced the 'Another Trip' Collection for SS18
Trend Themes
1. Versatile Staple Pieces - The 'Another Trip' collection by Second Best emphasizes the need for versatile staple pieces that can be worn daily.
2. Contextualized Fashion - The theme of 'Another Trip' collection showcases the idea of contextualized fashion, where old values are given new contexts as daily outfits.
3. Anti-collectible Design - Second Best's emphasis on 'worn, not coveted' garments reflects the trend of anti-collectible design, where the focus is on practicality rather than rarity.
Industry Implications
1. Fashion Design - Fashion designers can explore the opportunity of creating versatile staple pieces that offer both style and practicality.
2. Fashion Editorial - Fashion publications can adopt the theme of contextualized fashion, showcasing daily outfits and new contexts for old values.
3. Retail and Consumer Goods - Retailers can tap into the trend of anti-collectible design, offering customers practical and functional fashion items.