Showcasing multiple labels for the upcoming spring/summer season, the AnOther Man 2010 'Rock' editorial features gothic-like imaging with less-than summery fashion. The pictorial includes items from Diesel, Calvin Klein, Gucci, Hugo and others.
You have to admit these clothes are pretty dark and brooding for the summer. I don't think I could comfortably wear any of the items from the AnOther Man 2010 Rock Editorial while strolling along the boardwalk or sitting on a patio. Though many of these items are well tailored and feature some interesting cuts, I think I'll just stick with board shorts and a tee.
Petrified Tree Fashion
The AnOther Man 2010 'Rock' Editorial is Stone Cold Stylin'
Trend Themes
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Dark Summer Fashion — Opportunities for introducing dark, edgy and rebellious fashion into the summer season by incorporating interesting cuts and tailoring.
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Gothic Fusion — Opportunities for merging gothic and summery fashion further by integrating more unconventional elements into mainstream summer wear.
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Summer Season Experimentation — Opportunities for experimenting with non-traditional summer wear by evolving and challenging established summer fashion norms.
Industry Implications
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Fashion Industry — Opportunities for designers to rethink and create unusual, non-traditional summer wear and encourage acceptance of creative experimentation.
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Marketing and Advertising Industry — Opportunities for marketing campaigns to promote unique, unconventional summer wear that challenges established norms and offers new style options to consumers.
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Retail Industry — Opportunities for retailers to embrace and stock non-traditional seasonal wear and satisfy customer demand for new, innovative fashion choices.