Ann Hilken and Christian Kurt are Anntian, a Berlin fashion brand that offers wearable pieces with unapologetic style. Zig-zag prints, an oversized silhouette, loud colors and geometric shapes are all what makes Anntian, well, Anntian.
"It's the people that bring 'beauty' to fashion, not the other way around," says Anntian. Now, that's the kind of philosophy you want when you're picking out what to wear in the morning.
Implications - No longer looking to blend in by wearing simple styles, consumers desire ways to stand out. Products featuring bold aesthetics are appealing to those who want to make a statement with their clothing choices. In order to attract more customers, a company could focus on this desire for more daring styles.
Zig-Zag Clothing
Fashion Design Duo 'Anntian' Creates Oversized Pieces with Crazy Prints
Trend Themes
1. Bold Aesthetics - Consumers desire ways to stand out with their clothing choices, creating an opportunity for companies to focus on bold and daring styles.
2. Oversized Silhouette - The demand for oversized clothing pieces presents an opportunity for companies to create comfortable and fashionable garments that cater to this trend.
3. Geometric Prints - The popularity of geometric patterns opens up an innovative space for companies to incorporate unique and eye-catching designs into their clothing collections.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the demand for bold aesthetics by curating collections that offer unique and daring styles to meet the consumers' desire to stand out.
2. Textile Manufacturing - Textile manufacturers can explore opportunities to produce fabrics and materials that allow for the creation of oversized clothing pieces without compromising on comfort and quality.
3. Graphic Design - The rising popularity of geometric prints creates a space for graphic designers to collaborate with fashion brands and create visually striking patterns for clothing items.