Tree Planting-Ready Fleeces

MEC Recently Released its 2021 'Anniversary Cornice Jacket'

MEC has just released this year's 'Anniversary Cornice Jacket' with a few tweaks and updates. In 1993, Mountain Equipment Co-op (MEC) released its original 'Cornice' fleece, which has remained a fan favorite amongst tree-planters and avid outdoorsy folks. The fleece was re-released in 2021 with a few updates, including 100% recycled fabric and Bluesign approved materials.

The fleece comes completed with underarm vents, taffeta overlays in high-wear spots, a wind-proof collar, velcro cuffs, and an adjustable cord hem. The 'Cornice' is a suitable underlayer for a cold winter night or as a jacket for a brisk summer evening. The 'Cornice' fleece comes in a Regal Purple or Black in women's sizes, as well as in a Blue Spruce or Black in men's sizes. The product retails for CAD 109.95.

Trend Themes

  1. Sustainable Fashion — MEC's use of recycled fabric and Bluesign approved materials offers opportunities for eco-friendly and sustainable fashion.
  2. Outdoor Apparel — Updates on the 'Cornice' fleece suggest continual innovation opportunities in the outdoor apparel industry.
  3. Eco-friendly Products — MEC's commitment to using recycled fabric and eco-friendly materials may drive innovation towards creating more eco-friendly products.

Industry Implications

  1. Fashion — The fashion industry can take advantage of MEC's use of sustainable materials to create more eco-conscious fashion products.
  2. Outdoor Apparel — MEC's Anniversary Cornice Jacket can disrupt the outdoor apparel industry by offering new features while sticking to an iconic design.
  3. Sustainability — MEC's use of recycled fabric and Bluesign approved materials is an opportunity to disrupt industries and encourage more eco-friendly manufacturing processes.

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