Party Crashing via Internet Invite
Annie Lennox the Latest Victim
Internet party crashing is an alarming and growing trend made popular by social sites like MySpace. Teenagers throwing a party end up with the details posted to MySpace and before you know it, your party is crashed by hundreds of MySpace strangers who completely trash the home causing thousands of dollars in damage. A high-profile "Internet Party Crash" happened this weekend to former Eurythmics singer Annie Lennox's daughter Lola. The party for her and 30 guests made it's way onto the Internet and hundreds stormed the home. When the doors were locked to keep guests out, the doors were rammed-in and party crashers destroyed furnishings, swimming pools, urinating and vomiting wherever they pleased and theft of valuables. In another separate incident, a teens party was posted to the Internet and the damage and destruction that ensued has been called "House Rape" by the home owners.
Trend Themes
1. Internet Party Crashing - Businesses could create services which offer home security for social events to prevent damage from party crashers.
2. Social Media Privacy - Develop a new social platform that prioritizes privacy settings to give users more control over their personal information.
3. Digital Footprint Management - Offer a service that assists individuals in monitoring and managing their digital footprints to prevent unwanted exposure.
Industry Implications
1. Security - Security and surveillance technology companies could tailor their technologies to offer home security for social events.
2. Social Media - Social media companies can develop algorithms to detect and prevent party crashing by identifying suspicious activity on event pages.
3. Digital Privacy and Protection - Digital privacy and protection companies could offer services that help individuals monitor their digital footprints and protect their privacy online.