As this Ann Summers campaign illustrates, we have yet to see the end of the burlesque beauty movement. This sultry editorial features little color; save for the blood read highlights in her lingerie and accessories, and incredibly faint rouge tinge to the roses scattered on the floor, the image is mostly monochrome.
The model in this ad for the lingerie and naughty toy store is Lois Winstone, daughter of Emmy-award winning father, Ray. The tones of her naughty black and crimson cabaret ensemble are complimented by the antique birdcage containing a glittery heart.
This campaign combines two major themes we've seen in pop culture: burlesque fashion and daughters of famous people in the spotlight, for no other reason than their lineage.
Technically, this fascination with vintage glam is already old, but when will it become stale? And when will new talent get a turn in the limelight?
(The gallery includes past Anne Summers ad campaigns.)
Glittery Caged Hearts
Ann Summers Infuses Love and Burlesque into Her Sexy Campaign
Trend Themes
1. Burlesque Fashion - The continuation of burlesque fashion in advertising campaigns presents an opportunity for lingerie and accessory brands to incorporate the trend into their branding and marketing strategies.
2. Celebrity Offspring in Advertising - The use of children of famous parents in advertising campaigns remains a trend that certain niche brands can take advantage of to add a new level of prestige to their messaging.
3. Vintage Glamor - The ongoing obsession with vintage fashion and glamor represents an opportunity for brands in the fashion and lifestyle space to re-imagine classics for a modern audience.
Industry Implications
1. Lingerie & Intimate Apparel - As demonstrated by the Ann Summers campaign, lingerie and intimate apparel brands can incorporate burlesque fashion, vintage themes and novelty items like naughty toys into their branding to attract new customers.
2. Luxury Fashion - By using celebrity offspring models to market their high-end luxury fashion accessories, brands can appeal to a higher-end audience that desires exclusivity and prestige.
3. Event Planning - The popularity of burlesque style and vintage glamor also presents an opportunity for event planners to incorporate these themes into weddings, galas, and other high-end events to create a unique and memorable experience for guests.