Mermaid is in this fall season according to the Anja Rubik September 2011 Vogue UK, which features a series of unusual, yet striking fashions that take an underwater approach to the runway.
Shot by the celebrated fashion photographer Josh Olins, each photo brings the clothes to life through lighting and elegant poses performed by the model. In sizzling selections from Prada, Marc Jacobs, Stella McCartney and more, stylist Kate Phelan breaks the boundaries of the fashion world with color and textural schemes that are fresh and unique for the upcoming season. Entitled Light Work, the editorial plays with color, showcasing the infinite possibilities of style that exist with this underwater fashion.
Implications - Seasonal fashions can often be repetitive in colors, themes and textures. Publications like Vogue exist to show consumers more adventurous, fresh and boundary-pushing fashions and set the pace for the future of style. Businesses would be wise to take risks when it comes to product design to appeal to this more daring consumer base.
Fish Scale Fashion
The Anja Rubik September 2011 Vogue UK Spread is a Must-See
Trend Themes
1. Underwater Fashion - The Vogue UK Light Work editorial showcases the potential for fashion that takes an underwater approach, presenting an opportunity for creative and unique design within the fashion industry.
2. Mermaid-inspired Fashion - The Anja Rubik September 2011 Vogue UK spread introduces the trend of mermaid-inspired fashion, presenting an opportunity for beauty and fashion industries to experiment with marine-inspired products and designs.
3. Color and Textural Schemes - Stylist Kate Phelan breaks boundaries with the use of fresh and unique color and textural schemes in the Light Work editorial, prompting an opportunity for businesses across industries to experiment with unconventional design and branding techniques.
Industry Implications
1. Fashion - The underwater and mermaid-inspired fashion trends presented in the Anja Rubik September 2011 Vogue UK spread call for innovative product design and branding strategies in the fashion industry.
2. Beauty - The mermaid-inspired fashion trend in the Anja Rubik September 2011 Vogue UK spread presents an opportunity for the beauty industry to create marine-inspired products and packaging to appeal to a daring consumer base.
3. Advertising - The Light Work editorial in Vogue UK showcases unconventional design and branding techniques, highlighting the importance for advertising agencies to take risks and experiment with fresh and unique concepts.