Anita, a women's apparel brand that offers bras in a wide range of sizes, as well as lingerie, maternity and nursery apparel, sportswear, and swimwear, recently unveiled a new line for 2018.
The brand's 2018 selection of swimwear has a diverse range of designs, cuts, and colorways that are sure to suit almost any woman's personal tastes, while offering them a comfortable and supportive fit that they can look forward to wearing. The brand's 2018 selection is split into five different categories: 'Tropical,' 'Athleisure,' 'Stripes,' 'Floral,' and 'Retro.'
Although there's plenty of bold colorways for consumers to choose from, the brand also has a number of more subtle looks available too, such as its sleek black one-piece that features a simple silver zipper on the front of it.
Vibrant Supportive Swimwear
Anita's 2018 Collection Boasts Unique Designs and Colorways
Trend Themes
1. Diverse Swimwear Designs - The diverse range of designs, cuts, and colorways in Anita's 2018 swimwear collection presents an opportunity for disruptive innovation in the swimwear industry.
2. Comfortable and Supportive Fit - Anita's focus on providing a comfortable and supportive fit in their swimwear collection opens up opportunities for disruptive innovation in the apparel industry.
3. Personalized Swimwear Options - Anita's swimwear collection offers personalized options with different categories like 'Tropical,' 'Athleisure,' 'Stripes,' 'Floral,' and 'Retro,' creating opportunities for disruptive innovation in the fashion industry.
Industry Implications
1. Swimwear - The diverse range of designs and colorways in Anita's 2018 swimwear collection presents disruptive innovation opportunities within the swimwear industry.
2. Apparel - Anita's focus on providing a comfortable and supportive fit in their swimwear collection opens up disruptive innovation opportunities within the apparel industry.
3. Fashion - Anita's swimwear collection's personalized options and diverse range of designs create disruptive innovation opportunities within the fashion industry.