'Crunchyroll Loves,' the clothing label operating under the popular anime streaming service, has released a new anime apparel collaboration, this time in celebration of 'PERSONA5: The Animation.' The clothing line features Persona 5 branded hoodies, jackets, and shirts, each featuring a popular character from Persona 5.
The clothes are stylized in an homage to Persona 5 by using black, red, white, and stripe patterns. The black hoodie features the character 'Futaba,' while the black jacket displays the Persona 5 'Phantom Thieves' logo itself. The black T-shirts have images of 'Joker,' the main protagonist, and 'Morgana,' a party member from the game and anime. Additionally, there is a white acid wash T-shirt with an image of 'Ann' with the phrase "OMG WE ARE SO AWESOME," and a white striped T-shirt that again, features Morgana.
These Anime and Role-Playing-Game inspired apparel will only be available at the Crunchyroll online store.
Anime Apparel Collaborations
'Crunchyroll' Launched New Line of Clothing Inspired by 'Persona 5'
Trend Themes
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Anime Fashion Collaborations — Merging anime aesthetics with streetwear fashion, there is an opportunity for anime streaming platforms to launch their own exclusive clothing lines in celebration of popular anime shows.
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Nostalgia-based Apparel Lines — There is a growing trend for clothing lines that reference retro video games and nostalgic cartoons, which creates an opportunity for companies to develop new brand partnerships with emerging online shop.
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Character-driven Merchandise — The success of character-driven merchandise (from various animes and video games) has created opportunities for brands to collaborate with the creators of renowned franchises and create official licensed clothing and merchandise.
Industry Implications
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Fashion Industry — By collaborating with popular animes and iconic video games, fashion brands can serve the youth market who are increasingly expressing their fandom through their clothing choices.
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Entertainment Industry — Another potentially disruptive innovation opportunity for the entertainment industry would be to offer their own branded clothing and merchandise lines that complement their beloved franchises.
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Online Retail Industry — The online retail industry can capitalize on the growing trend of fandom-based apparel by partnering with clothing labels or launching their own online stores catered to anime and geek culture.