Aneta Kowalczyk for Label Magazine dons an array of folk-inspired styles. Stylists Ewa Polkowska and Katarzyna Dyla have adorned the models in long skirts, dresses, metallic pants, sweaters and blouses that are covered in floral emblems.
The colors of the garments range from red, pink, green, white to blue hues, and the distinct designs create a folky feel. The makeup artist Anna Kolyga has kept the models makeup simple and to a minimum by only playing up their lips.
Aneta Kowalczyk is a fashion photographer who shoots for magazines around the world. She has done publications and covers for Viva Magazine, Indigo magazine, Foto Magzine and more. She has won numerous awards for her talents including an exhibition in Cannes Photo de Mode 2011.
Folky Floral Fashion
Aneta Kowalczyk for Label Magazine Captures a Multicolored Look
Trend Themes
1. Folk-inspired Fashion - Opportunity for designers to introduce folk-inspired fashion that is well suited for outdoor events and music festivals.
2. Floral Emblems - Increasing use of floral emblems as a design element in clothing and accessories, providing opportunities for independent designers to incorporate floral patterns in innovative ways.
3. Minimalist Makeup - Shift towards minimalist makeup that emphasizes lips rather than a full face, creating space for makeup brands to develop new products that focus on lip care and color.
Industry Implications
1. Fashion Design - Innovative fashion designers can experiment with folk-inspired designs and floral patterns to create unique collections.
2. Accessories - Opportunities for designers to incorporate floral designs in accessories such as shoes, bags, and jewelry, offering customers a unique and cohesive look.
3. Makeup - Makeup brands can develop new lip care and color products in response to the trend towards minimalist makeup with an emphasis on lip color.