Android growth within the smartphone market is undeniable at this point. Even the most die-hard Apple fans have to acknowledge Android growth. Android went from 100,000 activations a day between 2008 and 2010 to 1.3 million activations a day in 2012.
While the early days of Android were hampered by cheap hardware and high fragmentation, nowadays the devices are much improved and the user base is growing rapidly. Android now commands 68% of the global market, which is four times as much as IOS devices (Apple).
To give you an idea of the amazing power this gives Android, just look at the staggering download numbers that occurred when Instagram became available on the device. In just six days, 5 million people downloaded Instagram.
Emerging Smartphone Infographics
This Chart Details the Increase in Android Growth Globally
Trend Themes
1. Android Growth - Opportunity for businesses to develop innovative Android applications and services to cater to the growing user base.
2. Increase in Smartphone Activations - Potential for companies to capitalize on the rising demand for smartphones by offering innovative features and technologies.
3. Dominance of Android in Global Market - Potential for businesses to focus on Android platform to reach a larger audience and gain market share.
Industry Implications
1. Mobile App Development - Opportunity for mobile app developers to create cutting-edge Android apps that meet the growing demand.
2. Smartphone Manufacturing - Opportunity for smartphone manufacturers to innovate and produce devices that cater to the preferences of Android users.
3. Digital Marketing - Opportunity for marketers to create targeted campaigns and strategies for the Android platform to effectively reach the majority of smartphone users.