Resembling contemporary camouflage, the Andra Handaric Fall/Winter 2013/2014 collection catalog embraces a natural and organic design inspiration. This striking collection of menswear may look like metallic armour at first glance but is actually constructed out of wool and felt materials.
Model Oleg Oksanen is lensed by photographer Anatol Gottfried who captures him in a smoke-filled forest setting. The model transforms into a modern Viking as he sports heavy wool coats, oversized capes and armor inspired face helmets.
The Andra Handaric Fall/Winter 2013 collection allows model Oleg to blend in with his grey-toned surroundings as he poses amidst a heavily wooded backdrop. The Romanian and Barcelona-based designer names this collection "Argat", basing the line on a cultureal theme that references stories of Romanian folklore.
Woodland Viking Catalogs
The Andra Handaric Fall/Winter 2013/2014 Collection is Armor-Inspired
Trend Themes
1. Natural-inspired Menswear - Designing menswear collections that embrace a natural and organic design inspiration using alternative materials to create unique looks inspired by nature.
2. Mixing Medieval and Modern Styles - Combining vintage elements with modern fabrics and designs to create a unique style that sets itself apart from contemporary fashion trends.
3. Story-based Fashion Lines - Creating fashion lines based on cultural themes and folk stories to give collections a unique and memorable image and meaning for consumers.
Industry Implications
1. Fashion - Exploring alternative materials and cultural themes to create unique and memorable fashion lines that push the boundaries of conventional designs and appeal to a niche market of consumers.
2. Textile - Developing new textile materials that mimic the look and feel of metallic armor but are more sustainable and eco-friendly, such as wool and felt materials with innovative finishes.
3. Photography - Offering photography services that capture the essence of unconventional fashion lines in smoke filled or heavily wooded backdrop to create visually stunning images that showcase the uniqueness of the designs.