This body art is such a great picture story and a brilliant PR idea. The living art campaign promotes healthy eating, specifically encouraging the consumption of more fiber.
The model in the campaign is English cricket star Mark Ramprakash. He had his body painted to 'reveal' his internal organs, such as the colourful painted heart, intestines, colon and bowel. Some images even reveal parts of Ramprakash's brain.
According to the Fibre Foundation's campaign, 80 per cent of the nation isn't eating enough fiber, and their hope is that this campaign brings widespread awareness to the public eye.
X-Ray Body Paint
Art To Promote Healthy Eating
Trend Themes
1. Living Art Campaigns - Disruptive innovation opportunity for artists and advertisers to use their skills to promote social causes and raise awareness.
2. Internal Organ Visualization - Opportunity for healthcare professionals to use artistic techniques to educate and engage the public on the importance of organ health.
3. Promoting Healthy Eating - Opportunity for nutritionists, dieticians, and food companies to leverage creative and attention-grabbing campaigns to encourage the adoption of healthier eating habits.
Industry Implications
1. Art & Design - Innovative collaboration between artists and healthcare professionals to create visually striking campaigns that combine art and health education.
2. Healthcare - Application of artistic techniques in healthcare marketing and patient education to effectively convey important health messages.
3. Food & Beverage - Opportunity for food companies to partner with artists and leverage captivating campaigns to promote the benefits of healthy eating and increase demand for fiber-rich products.