The viral video is an Ode to Axe, the company famous for their controversial advertisements, often infused with highly provocative content. The clip aired in time for Thanksgiving and shows boys and men from around the world celebrating all the women they had, uh, friendly encounters with (thanks to Axe?) It shows guys from different countries of all ages, and, for good measure, they threw in a lesbian too.
Check it out!
Implications - Businesses that engage in communication and interaction with their consumers are likely to generate a positive image within the industry. Consumers will be much more willing to invest in a business or organization that is willing to connect on a personal level with its own clientele.
An Ode to Axe
Thanksgiving Video Appreciates Intimate Encounters
Trend Themes
1. Celebration of Sexual Encounters - The Ode to Axe video celebrates sexual encounters and could be the start of a trend of provocative marketing for other companies.
2. Global Diversity - The video features men from different countries celebrating intimate encounters, which could inspire companies to promote acceptance of diverse cultures and lifestyles.
3. Viral Thanksgiving Videos - This Axe video gained popularity during the Thanksgiving holiday and could spark a trend of companies creating viral holiday-themed marketing content.
Industry Implications
1. Personal Care - Axe is a personal care brand and could lead to disruptive innovation opportunities in the personal care industry to promote provocative and bold messaging.
2. Marketing and Advertising - The Ode to Axe video is an example of highly effective marketing and may inspire other companies to create bold and controversial marketing campaigns to generate buzz.
3. Holiday Merchandising - The video gained popularity during the Thanksgiving holiday and could inspire other companies to create daring Thanksgiving or holiday-themed marketing content.