It’s all about rock & roll in the new Guess? by Marciano Fall / Winter 2008-9 campaign. For starters, the ads were photographed by superstar Bryan Adams. Then there is the style of the ads themselves which carries an unmistakably Amy Winehouse vibe.
Models Franziska Frank (for upcoming Spring/Summer ads) and Nicole Trunfio (Fall/Winter) were given the full Winehouse treatment from the trademark beehive to the black eyeliner.
A representative for Trunfio told the New York Post the new campaign, "mimics the singer’s iconic, thick, black eyeliner and infamous beehive, adding a little rock ‘n’ roll to their pin-up image.’’
"For our second season with Bryan, we wanted to capture the denim-rooted spirit of Guess by Marciano," said Marciano chief executive officer and co-chairman of the board of Guess?, Inc.
"We are pleased to have Franziska as the newest face of Guess by Marciano in this campaign as she invokes the glamorous spirit of our brand." he adds.
Junkie Chic
Amy Winehouse Inspires Guess Fall Campaign
Trend Themes
1. Retro Rock and Roll Fashion - There is an opportunity for clothing and fashion brands to incorporate retro rock and roll-inspired styles in their collections.
2. Celebrity-inspired Campaigns - There is an opportunity for marketing and advertising agencies to create campaigns based on current trends and popular figures in entertainment.
3. Revival of Vintage Beauty Looks - There is an opportunity for beauty and cosmetics brands to bring back iconic vintage beauty looks, such as the Amy Winehouse beehive and eyeliner, in their product offerings.
Industry Implications
1. Fashion - Brands can create collections inspired by retro rock and roll fashion, similar to the Guess Fall/Winter campaign.
2. Marketing and Advertising - Agencies can create campaigns inspired by current trends and popular figures in entertainment, similar to the Guess Fall/Winter campaign featuring Amy Winehouse's iconic style.
3. Beauty and Cosmetics - Brands can offer products that bring back iconic vintage beauty looks, such as the beehive and eyeliner featured in the Guess Fall/Winter campaign inspired by Amy Winehouse.