The Amcor AmPrima PE PLUS packaging is being expanded by the brand in Europe to help shift brands towards more sustainable packaging solutions that are still focused on performance.
The new additions to the brand include solutions for coffee and dairy products that are all ready for recycling after being used. The packaging includes solutions for rounded and ground coffee, and is available in seal and peel options to help put freshness and aroma in the spotlight.
VP of Research and Development for Amcor Flexibles EMEA Noemi Bertolino commented on the expansion of the Amcor AmPrima PE PLUS packaging saying, "The AmPrima range has already been proven to work for our US customers, and we’re happy to now offer it in Europe. For the latest applications in coffee and cheese, Amcor has run over 50 trials, and we are delighted to bring our customers a simple switch to more sustainable packaging."
Ready-to-Recycle Food Packaging
The Amcor AmPrima PE PLUS Packaging is Performance-Focused
Trend Themes
1. Sustainable Packaging - The expansion of the Amcor AmPrima PE PLUS packaging highlights the trend towards more sustainable packaging solutions.
2. Ready-to-recycle Packaging - The focus on packaging solutions that are ready for recycling after use is a growing trend in the packaging industry.
3. Performance-focused Packaging - The Amcor AmPrima PE PLUS packaging offers a more sustainable solution without sacrificing performance, reflecting the trend towards performance-focused packaging.
Industry Implications
1. Food and Beverage Packaging - The Amcor AmPrima PE PLUS packaging is specifically designed for coffee and dairy products, highlighting the trend towards more sustainable packaging solutions in the food and beverage industry.
2. Recycling Industry - The growth of the ready-to-recycle packaging trend presents an opportunity for the recycling industry to expand and create more efficient recycling processes.
3. Packaging Manufacturing Industry - The push towards sustainable and performance-focused packaging presents an opportunity for the packaging manufacturing industry to innovate and develop new materials and designs.