The recent Amour commercials parody classic adult film scenarios by using misdirection. Just when one thinks they know where the whole thing is going, it goes in a completely different direction making one giggle.
The commercials start with typical settings seen in adult films. The characters include the pool-boy, cop and pizza delivery boy all with long ponytails and dreadful acting skills. As they converse with the beautiful women, the dialogue becomes more filled with sexual innuendos until it's too cheesy to watch. The commercial then takes a turn away from a naughty setting and ends up being a completely normal situation as the pizza boy tells the women in a towel she can pay with a credit card.
Each of the Amour commercials will make you think twice about adult films.
Fake Adult Film Advertisements
The Amour Commercials Turn Misdirection into Gold
Trend Themes
1. Parody Advertisements - Creating humorous advertisements that playfully parody established genres and expectations.
2. Misdirection Marketing - Using surprise and redirection to capture and engage audiences in advertising campaigns.
3. Subverting Expectations - Challenging viewers' assumptions by taking a different direction or twist in storytelling.
Industry Implications
1. Advertising and Marketing - Opportunities for brands to create engaging and memorable ad campaigns that use humor and misdirection.
2. Entertainment - Incorporating unexpected elements and comedic twists into films, shows, and digital content to captivate audiences.
3. E-commerce and Online Payments - Exploring innovative ways to promote and facilitate online transactions, like using surprise or humor in payment processes.