Words are incredibly powerful, as any existing history book can attest to, so the Amnesty International 2012 campaign urges people to use their own to help humanity stay true and strong. Instead of following the footsteps of events that have already been written, the ad campaign states simply, "Write your own history."
Conceived and executed by DDB Latina, an ad agency based in Guaynabo, Puerto Rico, the Amnesty International 2012 campaign challenges the death penalty, domestic violence and child soliders. The powerful posters center around three stamps that depict those occurrences. They have been strategically torn so as to separate the victim from the his or her attacker.
The Amnesty International 2012 campaign was art directed by José M. Rivera and illustrated by Henry Aponte.
Torn Stamp Ads
The Amnesty International 2012 Campaign Writes a Different History
Trend Themes
1. Powerful Advocacy Campaigns - The Torn Stamp Ads campaign demonstrates the effectiveness of visually impactful advocacy campaigns.
2. Challenging Social Issues - The campaign addresses important social issues such as death penalty, domestic violence, and child soldiers.
3. Emphasizing Personalized Action - The ad campaign encourages individuals to take action and write their own history in advocating for change.
Industry Implications
1. Advertising - The advertising industry can learn from the powerful visuals and messaging tactics used in the Torn Stamp Ads campaign.
2. Human Rights Organizations - Human rights organizations can explore disruptive approaches, like visually striking campaigns, to raise awareness and promote activism.
3. Social Activism - The Torn Stamp Ads campaign demonstrates the potential for impactful social activism in addressing important global issues.