Ammerman Schlösberg 2014 Spring Summer presents a stunning and unique collection that is reminiscent of the 90s grunge movement. Even though the music, styling and many of the pieces are undeniably 90s grunge, there is also a lot of girly in the collection as well.
Some of the standout elements of the Ammerman Schlösberg 2014 Spring Summer collection were crop tops, see-through shits, slit skirts, all leather everything and collarless collars. What I mean by collarless collars is that to simulate a pointed collar the top of the garments were cut into points that exposed the skin.
The two standout pieces could not contrast more. One was an all black, textured leather dress with slits up both sides of the legs and smaller slits at that front. It looks exactly like something you would see in the Matrix. The other standout of the show, and my personal favorite, was an all patent leather Lolita dress. The body of the dress is in blue leather and three large pink leather bows run down the front.
Girly Grunge Collections
Ammerman Schlösberg 2014 Spring Summer is Grunge and Glitter
Trend Themes
1. 90s Grunge Fashion - The resurgence of 90s grunge fashion presents disruptive innovation opportunities for retailers to create new collections and capture the nostalgia of a popular era.
2. Girly Grunge Style - The combination of grunge and feminine elements in fashion collections opens up disruptive innovation opportunities for designers to create unique and hybridized styles.
3. Exaggerated Collar Details - The use of collarless collars or exaggerated collar details in fashion collections offers disruptive innovation opportunities for designers to experiment with unconventional garment construction.
Industry Implications
1. Fashion Retail - The trend of girly grunge fashion collections creates disruptive innovation opportunities for fashion retailers to capitalize on the demand for nostalgic and unique styles.
2. Fashion Design - The trend of combining grunge and feminine elements in fashion collections presents disruptive innovation opportunities for fashion designers to push boundaries and create new and hybridized styles.
3. Leather Goods - The use of textured and patent leather materials in grunge-inspired fashion collections provides disruptive innovation opportunities for the leather goods industry to create edgy and fashionable products.