Given the media's unrelated obsession with promiscuous starlets like Britney Spears, Lindsay Lohan, and Paris Hilton it was only a matter of time for a fashion backlash.
The modest models at Wholesomewear.com would never be photographed panty-less coming out of the Hollywood hotspot Hyde. So if you're ready to party like its 1899 the “culotte swimmer,†“skirted swimmer,†or the “slimming swimmer†might be a new choice for the beach this year. The website suggests their designs are the first to be introduced because “the need for modesty in swimwear is greatest and the supply is almost non-existent†and that the spandex garments with their loose outer layers “highlights the face, rather than the bodyâ€
Celebrity Blogger Perez Hilton also caught onto this recent wave in modesty and I think he states it best with “this is not a jokeâ€
Amish Chic
An Alternative To Current Beach Fashions
Trend Themes
1. Modest Swimwear - Disruptive innovation opportunity: Design and introduce swimwear styles that prioritize modesty and address the current lack of options in the market.
2. Fashion Backlash - Disruptive innovation opportunity: Tap into the demand for fashion styles that go against the mainstream celebrity promiscuous image.
3. Face-focused Apparel - Disruptive innovation opportunity: Create garments that highlight the face rather than the body, catering to individuals who value facial aesthetics over body exposure.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new designs and materials for swimwear that cater to the growing demand for modest options.
2. E-commerce - Disruptive innovation opportunity: Develop an online platform dedicated to selling modest swimwear, addressing the current lack of supply in the market.
3. Celebrities - Disruptive innovation opportunity: Collaborate with influential celebrities to promote modest swimwear styles and challenge the dominant fashion narrative.