Forget about traditional sports and recreation, the Amica 'Versione Sport' editorial takes it up a notch in the dare-devil department by targeting women with a love of racing. Be it on roller blades or in cars, the fashion has been tweaked in such a way that it is fit for the fall and winter weather. From colorful leather jackets to kneepads and helmets, girls can continue to look athletic chic even when the snow starts to fall.
Shot for the October 2012 issue of the magazine by photographer Takahiro Ogawa, the Amica 'Versione Sport' editorial stars model Jenna Earle. The Canadian beauty was outfitted by stylist Claudia Carretti in the likes of Moschino, Acne, Lacoste, Just Cavalli, MM6 Maison Martin Margiela, MaxMara, Céline, Giorgio Armani and Marni.
Chic Dare-Devilish Fashion
The Amica 'Versione Sport' Editorial is Fit for the Racing Woman
Trend Themes
1. Female Daredevil Fashion - Designing daredevil fashion for women who love racing and extreme sports.
2. Athletic Chic for Winter - Creating winter fashion that is comfortable, fashionable and suitable for an athletic lifestyle.
3. Snow Sports Fashion - Innovating new snow sports style trends with durable and practical designs.
Industry Implications
1. Sports Fashion - Creating fashion for sports that is both functional and fashionable.
2. Winter Sports - Designing winter sports gear that is durable and stylish.
3. Adrenaline Tourism - Developing tailor-made, adventurous tourism packages for daredevil women.