"Tourist Guilt" is a common affliction affecting many American travelers. When we go abroad, we see our American neighbors doing appalling things, from taking photos in sacred religious sites, to wearing black knee socks with white sneakers, donning those awful fanny packs, and making a noisy ruckus wherever and whenever they want.
A survey by Expedia.com showed that Tourist Guilt isn't as bad as one might expect. 1500 European hotel managers were polled and they think Americans are pretty polite. Is this just because their expectations are so low? The study also showed that US citizens were considered the world's most generous tippers. Oh how easily money can influence an opinion!
Europe Likes Americans
Tourist Stigma Shed
Trend Themes
1. Tourist Guilt - Opportunity for travel companies to provide services that help American tourists be more culturally respectful and avoid common faux pas.
2. Politeness Perception - Brands can capitalize on the positive perception Europeans have of American tourists by targeting them with tailored advertising campaigns and travel experiences.
3. Generous Tipping - Hotels and service industry businesses can leverage the reputation of American tourists as generous tippers to attract more US customers and enhance customer service.
Industry Implications
1. Travel Services - The travel services industry can create specialized cultural training programs, travel etiquette guides, and curated experiences to cater to American tourists and alleviate 'Tourist Guilt'.
2. Hospitality Industry - Hotels and restaurants can adapt their offerings to cater to the preferences and expectations of American tourists, focusing on creating welcoming and culturally sensitive environments.
3. Advertising & Marketing - Advertising agencies and marketers can develop targeted campaigns that highlight the polite behavior and generous tipping culture of American tourists to appeal to European travelers.