The newly renovated American Girl Salon in Chicago is a destination for girls to get hairstyles, manicures and ear piercings just like their favorite 18-inch dolls. At the salon, there are four salon stations for girls and 12 for dolls, plus manicure stations and a nail drying station.
Guests are able to visit the ear-piercing suite, which serves both girls and dolls, plus make the most of special packages and options for personalization. Services from the American Girl Salon can also be found in the brand's New York City store.
This new service offers yet another way for girls to bond with their favorite dolls, alongside other options from American Girl like the AG Cafe, Create Your Own Studio and the newly opened Doll Hospitals.
In-Store Doll Salons
The American Girl Salon Invites Girls to Match their Favorite Doll's Style
Trend Themes
1. In-store Doll Salons - Opportunity for retailers to create in-store doll salon experiences, offering services like hairstyles, manicures, and ear piercings for both girls and their dolls.
2. Interactive Retail Experiences - Increasing demand for immersive and personalized retail experiences, such as American Girl Salon's special packages and options for personalization.
3. Branded Extensions - Potential for toy brands to expand their offerings and create additional experiences, like the AG Cafe and Create Your Own Studio, to enhance customer engagement and loyalty.
Industry Implications
1. Retail - Retailers can capitalize on the growing trend of in-store doll salons and interactive retail experiences to attract and retain customers.
2. Beauty - Beauty salons can explore opportunities to collaborate with toy brands and offer doll-inspired services, expanding their customer base and increasing revenue.
3. Toy - Toy companies can develop branded extensions like doll salons to keep their products relevant and offer additional value to customers.