The American Deadstock lookbook for the Spring/Summer 2015 season is absolutely outrageous.
Anastasia Standrrik and Alees Yvon wear sheer blouses with fuzzy sleeves, high socks and Mary-Janes and athletic varsity skirts.
All in all, they look like Cher Horowitz and Dionne Davenport from Clueless. That is, they look like Cher Horowitz and Dionne Davenport if they dropped acid, wore neon raver gal makeup and hung out at arcades. Makeup artist Raisa Thomas opted for hot pink eye shadow and matching lipstick for both girls, while hair stylist Madison Singnore completed the look with sporty braids that make the girls look like high-schoolers.
Lauren Engel photographed the girls' shameless night out. Who needs boys when you have your best friend by your side?
Outrageous Arcade Lookbooks
The American Deadstock Lookbook Proves that Girls Just Wanna Have Fun
Trend Themes
1. Arcade Fashion - Opportunity for fashion brands to experiment with bold and highly playful designs, collaborating with artists and photographers to produce highly stylized fashion visuals.
2. Nostalgia Movement - A shift towards celebrating retro culture and aesthetics, providing an opportunity for brands to tap into nostalgia by reimagining and modernizing beloved fashion eras.
3. Bold Makeup - An emergence of bright, bold, and creative makeup styles, allowing makeup brands and artists to showcase their creativity and playfulness with vivid and daring colors and combinations.
Industry Implications
1. Fashion - Fashion brands can experiment with creative, retro-inspired designs and collaborations with eccentric artists and photographers, targeting a market that craves non-traditional fashion choices.
2. Photography - A chance for photographers to showcase their skills by creating highly stylized and vivid imagery, drawing inspiration from nostalgic aesthetics and innovating with modern techniques and equipment.
3. Makeup - An opportunity for makeup brands and artists to boldly showcase their creativity and playfulness with bright and daring makeup styles, appealing to consumers looking for innovative makeup choices.