Japanese streetwear label AMBUSH has announced the launch of six new pop-up shops, all of which will be dedicated to celebrating the brand's new Spring/Summer 2022 collection. The new shops will be open throughout April and are located in major global cities including London, Berlin, Seoul, New York, Instabul, and Dubai.
The new spaces will prominently feature the brand's signature 'Solar Power' yellow color and will feature floor-to-ceiling carpets, which together work to create a highly-immersive, sensory shopping experience. The stores will feature a range of ready-to-wear garments, which will hang on eye-catching semi-gloss racks and vibrant leather goods, and premium jewelry. In addition, each pop-up will include large AMBUSH jewelry designs and pendants crafted from mirrored aluminum and chrome materials.
Immersive Streetwear Pop-Ups
AMBUSH Launches Six Pop-Ups Worldwide to Promote New SS22 Collection
Trend Themes
1. Sensory Retail - Creating immersive and sensory experiences through design and color schemes in retail spaces, especially in fashion retail, can increase brand awareness and customer engagement.
2. Pop-up Shops - Pop-up shops are becoming increasingly popular among fashion brands for promoting new collections and creating a sense of exclusivity and urgency around their products.
3. Statement Jewelry - Statement jewelry is growing in popularity and can be a unique way for fashion brands to showcase their creativity and gain attention through standout pieces.
Industry Implications
1. Fashion Retail - Using immersive and sensory retail experiences and pop-up shops can benefit fashion brands in increasing brand awareness and customer engagement, especially for new collections.
2. Interior Design - Designing sensory and immersive retail spaces can create unique environments that attract customers and increase sales, making it a valuable opportunity for interior designers.
3. Jewelry Design - Fashion brands can create standout pieces and gain attention through statement jewelry, making it a valuable opportunity for jewelry designers and makers.