Nielsen recently stated that it now has the capabilities to track the view counts associated with content on the Amazon Prime Video streaming service. The organization originally launched its service two years ago, where it was measuring view counts on the Netflix platform, however, it had also stated that it would work towards adding support for Amazon Prime Video by the year 2018. Nielsen was delayed by a year making its tools available for Amazon Prime Video, the new tool is now available but only for accounts located in the United States.
Nielsen’s measurement tools provide much-needed information on the success of streaming services, due to the fact that exact viewer counts are hard to find. The Sony Pictures Research and Analytics SVP, James Petretti spoke about the tool, stating "Nielsen’s measurement in the SVOD space is invaluable for our studio to understand how our programs perform on these platforms and the audiences they attract,".
Analytic Streaming Tools
Nielsen Can Now Measure Views for Content on Amazon Prime Video
Trend Themes
1. Measuring Streaming Views - Nielsen's capability to track view counts on streaming services presents opportunities for advertisers to better understand the success of their campaigns.
2. Analyzing Streaming Data - Nielsen's analytic streaming tools enable content creators to assess the performance of their programs on different platforms and optimize their strategies accordingly.
3. Improving Viewer Insights - Nielsen's measurement tools provide valuable data for studios to gain insights into audience preferences and tailor their content offerings to maximize engagement.
Industry Implications
1. Advertising - The ability to accurately measure streaming views can revolutionize advertising strategies by enabling more targeted and effective campaigns.
2. Entertainment - Analytic streaming tools empower content creators to make data-driven decisions and create engaging programs that cater to viewers' preferences.
3. Market Research - Nielsen's streaming measurement tools offer market researchers valuable insights into consumer behavior and viewing habits, enabling them to make informed business decisions.