The Amanda Wakeley Summer 2014 ad campaign encourages women to embrace their sophisticated sexy selves in place of the less classy looks other brands are going for--or simply more youthful looks. Although many mature women don't necessarily want to look their age when enjoying a day at the beach, this campaign shows that there are elegant versions of suggestiveness that can be embraced.
Starring model Farah Holt, the Amanda Wakeley Summer 2014 ad campaign was shot by photographer Kate Martin on the island of Mustique. The blonde beauty was captured wearing a slew of flowy coverups and colorful jumpsuits in addition to bikinis and one-pieces. The tribal-influenced wardrobe was put together by stylist Laury Smith with hair and makeup by James McMahon.
Sophisticated Beachwear Fashion Ads
The Amanda Wakeley Summer 2014 Campaign Stars Farah Holt
Trend Themes
1. Sophisticated Sexy Beachwear - The trend towards sophisticated and classy beachwear presents an opportunity for innovative fashion brands to create elegant and stylish swimsuit options for women of all ages.
2. Colorful Jumpsuits - The popularity of colorful jumpsuits as beachwear opens up opportunities for fashion retailers to offer a wide range of vibrant and stylish options for women looking to make a statement at the beach.
3. Tribal-influenced Wardrobe - The tribal-inspired fashion trend in beachwear provides an avenue for designers to incorporate unique patterns and cultural influences, offering consumers an alternative to traditional swimwear designs.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend towards sophisticated beachwear by offering a curated collection of elegant swimsuits and coverups for women looking for stylish and classy options.
2. Swimwear Design - The demand for colorful jumpsuits as beachwear presents a growth opportunity for swimwear designers to create innovative and fashion-forward designs that cater to the needs and preferences of modern beachgoers.
3. Fashion Photography - The trend towards tribal-influenced wardrobe in beachwear opens up possibilities for fashion photographers to explore unique and culturally diverse photo shoots, offering a fresh and captivating perspective to the industry.