Wasted Paris unveils its new collection designed for the Fall/Winter 2021 season with the Always Faithful capsule. The main inspiration behind the seasonal range references Northern England during the 80s. During this time, there was a political divide and an ongoing fight of deindustrialization.
The community was strong and this includes the culture of mods, skinheads, and casuals. This spirit is translated through the clothing design, nodding to the British societies that stem from the era. Pieces including the bomber jacket have references to the skinhead movement, which is also lined with sherpa fleece materials and patchwork that skinheads would custom their outerwear with. Mod culture can be seen in the form of the parka silhouette that is oversized and cinched with draw cords at the waist.
Northern England-Influenced Apparel
Wasted Paris Introduces the Always Faithful Capsule for FW21
Trend Themes
1. 80s-inspired Apparel - There is an opportunity to create more collections that draw inspiration from the 80s and its subcultures for a nostalgic and edgy look.
2. Community-inspired Designs - Designers can take inspiration from historical communities to create a sense of identity and belonging through their clothing range.
3. Nostalgic References - Integrating cultural references and nostalgia in clothing designs can create a unique selling point and emotional connection with customers.
Industry Implications
1. Fashion - Fashion brands can create collections that capture the essence of historical eras and communities.
2. Streetwear - Streetwear brands can incorporate cultural references and subculture identities in their clothing designs for a more authentic and appeal to their target market.
3. Apparel Manufacturing - Apparel manufacturers can specialize in creating unique pieces that draw inspiration from historical communities to cater to niche markets and increase demand for their products.