Period care brand Always and Thrive Global recently launched the Always You period tracker and wellness app for quickly keeping tabs on cycles, improving holistic well-being and fighting period poverty. Just by registering and engaging with the app, users support the donation of period products to help the campaign to #EndPeriodPoverty through partners like Feeding America.
Some of the core features on the app include tracking capabilities for symptoms, products, flow, moods and more. Users can even earn points for tracking events such as periods and bladder leaks, and these donation points add up over time to make an impact. With science-backed content from Thrive Global, Always You app users benefit from many ways to support not just their physical well-being but their mental well-being as well.
Social Good Menstruation Apps
Always and Thrive Global Tackle Period Poverty with 'Always You'
Trend Themes
1. Period Tracking Apps for Social Good - Opportunity to create period-tracking apps that donate to social causes and improve people's overall wellness.
2. Gamification in Health Apps - Potential to leverage gamification in health apps to incentivize users to take care of their health and support social causes.
3. Holistic Health and Wellness - Growing trend towards apps that focus on holistic health and wellness, encompassing both physical and mental well-being.
Industry Implications
1. Feminine Care Industry - Feminine care brands can explore integrating social causes and wellness features into their period-tracking apps.
2. Health and Wellness Industry - Opportunity for health and wellness companies to expand into the period tracking app market and focus on holistic health.
3. Non-profit and Social Impact Industry - Period poverty can be addressed by partnering with companies to create social-good period-tracking apps that donate products to those in need.