Californian Vibe Lookbooks

View More

The Altru Apparel Summer Collection 2014 is Vibrant and Bright

If you're ready to get into summer mode, make sure you do it right with the help of the awesome Altru Apparel Summer Collection 2014.

Famous for their laid-back surfer tees, the Los Angeles-based brand is known for their surfing culture-inspired clothing and accessories. Having collaborated with LIFE, New York Times and Polaroid to create epic printed tees, this brand is definitely one to keep an eye out for.

So if you're looking to update your summer wardrobe with a distinct Cali-vibe and free-spirited look, be sure to get some tees from the Altru Apparel Summer Collection 2014 and pair them with your favorite washed jeans or khaki shorts for the perfect beach side look -- just make sure you have a tan.
Trend Themes
1. Summer Collection Fashion - Altru Apparel’s Summer Collection 2014 offers a new direction for summer fashion with a distinct Cali-vibe.
2. Surfer Culture-inspired Clothing - Altru Apparel’s focus on surfing culture-inspired clothing and accessories opens up new possibilities for branding and collaborations.
3. Printed Tees Collaboration - Altru Apparel’s collaboration with LIFE, New York Times, and Polaroid offers a new way to market and elevate printed tees.
Industry Implications
1. Fashion - Altru Apparel’s Summer Collection 2014 disrupts the traditional summer clothing market with a unique Cali-vibe and free-spirited look.
2. Branding and Marketing - The focus on surf culture-inspired clothing and partnerships with major brands creates innovative opportunities to showcase products.
3. Graphic Tees Production - The collaboration with LIFE, New York Times, and Polaroid for printed tees opens up new possibilities for graphic tees production and design.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES