KIDILL is putting the highlight on Japanese underground culture with an alternative street fashion editorial that boasts grit, unapologetic self-expression and daring youthful representations. The Fall/Winter 2018 offerings are a follow-up to the 70s-inspired drop from the Spring/Summer collection that "proved punk wasn't dead."
KIDILL's upcoming capsule is artistic, largely progressive and somewhat outlandishly punk. The alternative street fashion editorial boasts layered clothing ensembles with unconventionally chromatic silhouettes—from head-to-toe rockabilly-type pink tailored suits to a large variety of plaid.
Perhaps to question identity, add a sense of alien-like horror or both, KIDILL styles its alternative street fashion with monstrous headgear. From scary clowns that boast furry bags to amphibian-like masks, the Fall/Winter 2018 editorial is a testimony to punk influences and KIDILL's outgoing creative ambition.
Photo Credits: Yoshiaki Hikinuma
Boldly Alternative Street Fashion
KIDILL's Fall/Winter 2018 Emphasizes Music Genres & Subcultures
Trend Themes
1. Japanese Underground-inspired Street Fashion - Disruptive innovation opportunity for fashion companies to cater to niche subcultures and incorporate alternative designs into their collections.
2. Punk-influenced Clothing Collections - Opportunity for established brands to collaborate with artists or designers to produce edgy and bold collaborations that appeal to a younger market.
3. Artistic Headgear and Accessory Designs - Opportunity for independent designers to create unique and daring headgear accessories that complement the streetwear aesthetic.
Industry Implications
1. Fashion - Incorporate innovative designs and streetwear inspired looks to keep in touch with the ever-changing taste of fashion consumers.
2. Art - Capitalise on the cultural richness of a particular niche subculture to create art that is exclusive yet intriguing to niche individuals and attract philanthropic support.
3. Entertainment - Promote a sense of inclusivity and belongingness amongst fans and patrons of a particular genre or subculture through fashion-forward and bold clothing.