Alternative Ageing is a multi-faceted lifestyle blog founded by 68-year old Brighton native Suzi Grant. The fashion lover's platform doesn't only spotlight her bright and artful wardrobe picks but is also a vast resource of articles centered around topics like health, beauty, food and more.
In addition to featuring street style photographs on her Instagram account of over 16, 000 followers, Suzi also shares healthy, and easy-to-make recipes on her blog and chronicles her travels across cities like Amsterdam, Marrakech and Ibiza to name a few.
Suzi's age-positive approach to social media is a reflection of the fashion industry's ongoing inclusive stance, and the influencer names Advanced Style -- a platform known for exclusively featuring style icons who are 50 and over -- as one of her main inspirations.
Age-Positive Lifestyle Blogs
Alternative Ageing Boasts Mature Fashion, Beauty and Travel Content
Trend Themes
1. Age-positive Lifestyle - Opportunity for brands to embrace the aging population and create inclusive content and products that cater to their specific needs and interests.
2. Mature Fashion - Disruptive innovation opportunities exist for fashion brands to embrace older models and feature diverse age groups in their campaigns to represent a more inclusive image of beauty and style.
3. Travel and Lifestyle - There is a growing demand for travel and lifestyle content targeted towards older individuals, providing opportunities for brands to create tailored experiences and products to cater to this market segment.
Industry Implications
1. Fashion - Fashion brands can disrupt the industry by actively promoting age diversity and inclusivity in their campaigns, showcasing older models and addressing the fashion needs of the aging population.
2. Beauty - Beauty brands can tap into the age-positive trend by developing products and services specifically designed for older individuals, addressing their unique skincare and beauty needs.
3. Travel and Tourism - The travel and tourism industry can benefit from embracing the age-positive mindset by creating travel experiences, accommodations, and services that cater to the interests and preferences of the older generation.