Fashion imprint CLOT introduces its Altered Beast collection that is specifically designed for the Fall/Winter 2022 season. The inspiration behind the designs stem from mythical creatures that are part of ancient folklore throughout cultures globally.
The brand celebrates the different creatures throughout a range of wearables. Founder and Creative Director Edison Chen talk about the influence, "I’m a history geek who loves Egyptian culture, one of the most striking images of that time is drawings of people that are four different types of things. To understand that culture means you have to let go of everything you think you know and try to understand what it is that they’re trying to portray." The collection is made up of tees, shirts, jackets, hats, sweaters, and more.
Mythical Creative-Inspried Streetwear
CLOT Delivers the Altered Beast Collection for FW22
Trend Themes
1. Mythical Creature Fashion - Designing clothing based on mythical creatures is becoming a trend as seen in CLOT's Altered Beast collection.
2. Cultural and Historical Inspirations - Incorporating cultural and historical inspirations in fashion designs like CLOT's Altered Beast collection is becoming increasingly popular.
3. Mythology-based Streetwear - The intersection of mythology and streetwear is a new emerging trend, as seen in CLOT's Altered Beast collection.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of incorporating mythical creatures and cultural/historical inspirations in their designs.
2. Streetwear - The streetwear industry has an opportunity to explore new design avenues by incorporating mythology-inspired designs, as seen in CLOT's Altered Beast collection.
3. Apparel - Apparel companies can cater to the growing demand for unique and culturally significant clothing by incorporating inspirations like mythical creatures in their designs.