Cold brew coffee has become a popular drink amongst coffee connoisseurs who enjoy the fresh take on the classic beverage, so the Green Mountain Coffee Roasters Alpine Roast Cold Brew has been announced as a new product to help newbie brewers.
Coming in sachets that are similar to tea bags called 'SteePacks,' the product comes filled with coarsely ground coffee that can be tossed into a pitcher with cold water and placed in the fridge overnight for between eight and 12 hours. After this initial process, adding three additional cups of cold water will finish the brew and make it available for fresh consumption for up to one week.
The Green Mountain Coffee Roasters Alpine Roast Cold Brew is an ultra-convenient way for consumers to give cold brew coffee a try or streamline the process for those who are strapped for time.
Cold Brew Coffee Sachets
The Green Mountain Coffee Roasters Alpine Roast Cold Brew is Premium
Trend Themes
1. Cold Brew Coffee Sachets - The creation of 'SteePacks' for cold brew coffee presents an opportunity for brands to innovate in the home brewing space.
2. Convenient Coffee Products - The ultra-convenient nature of sachets and pods for coffee could lead to further innovation in single-serve coffee products.
3. Newbie Brewer Products - Creating products specifically for newcomers to the coffee world presents an opportunity for brands to expand their customer base and increase sales.
Industry Implications
1. Coffee - The coffee industry has an opportunity to innovate in the home brewing space with ultra-convenient products like sachets and pods.
2. Caffeine Beverage - The convenience of sachets and SteePacks presents an opportunity for the caffeine beverage industry to create new product categories.
3. Packaged Food and Beverage - Packaging innovations like sachets and SteePacks present a new area for growth and innovation in the packaged food and beverage industry.