Byredo is introducing four new colorways of the ‘Alphabeta Blanket,’ a playful home product inspired by the letters of the alphabet and collegiate spirit. The Alphabeta Blanket debuted in March to coincide with one of basketball's most famous tournaments. Its distinctive stenciled design arrives in the new ‘Black/Yellow,’ ‘Red/White,’ ‘Blue/White,’ and ‘Orange/White’ iterations with the new launch.
The clothing is made from a fabric that is woven to provide maximum comfort and warmth when in use. The blankets are skillfully made with merino wool and cashmere threads, and the recognizable Byredo "B" patch is presented in a contrasting color. The logo is hand-stitched to the blanket from traditional calfskin tanned in Italy from carefully chosen hides.
Updated Collegiate Blankets
Byredo Launches the 'Alphabeta Blanket' in Four Collegiate Colorways
Trend Themes
1. Collegiate-inspired Home Decor - Businesses can explore the creation of products with college themes that cater to a growing market of alumni and sports fans.
2. Luxury Home Textiles - Opportunities exist for businesses to create high-end, comfortable textiles for a discerning customer base.
3. Customizable Home Accessories - Businesses can leverage personalization to create unique, one-of-a-kind products that cater to consumers seeking personalization in their home decor.
Industry Implications
1. Home Decor - Companies operating within the home decor industry could consider incorporating collegiate themes into their products to cater to a growing market of alumni and sports fans.
2. Textiles - Textile companies can explore the creation of high-end materials, such as merino wool and cashmere, to meet the demand for luxury textiles.
3. Personalized Products - Businesses specializing in personalized products and gifts can expand their offerings to include home accessories, leveraging the growing trend of personalization in the home decor market.