This piece of small grafitti has been popping up all over London for the past few weeks. No one knows what it means and there are now even reports of it appearing as far away as Hamburg and the Netherlands... Speculation is growing and even newspapers and tv are now covering the 'mystery.'
To be the one thing that is not a mystery is that this is a brilliant example of guerilla advertising.
If you Google Brooke Shields Alphabet, you get nothing but bemused blogs posting. Apart from having bad taste in men ( Mrs Andre Agassi /Tom Cruise).
Newspapers are appealing in case thier readers know the mystery and a Flickr pool has been set up dedicated to cataloguing all of Ms. Shields alphabetic appearances. Bloomin heck there is even a map of all the recorded AOBS locations and a Facebook group dedicated to solving the mystery.
The website www.alphabetofbrookeshields.com contains nothing but a plea for the person who created them to get in touch. It's a genuine mystery. I would bet a lot of money this site is from the people who created the 'mystery'.
It is fab to know that whilst peopple are spending millions on advertising, the simple things in life are best!
Here is an example of a plea from a newspaper. In this case London free paper, Metro:
Alphabet of Brooke Shields
Undercover Marketing At It's Very Best
Trend Themes
1. Guerilla Advertising - The success of the Alphabet of Brooke Shields campaign demonstrates the power of unconventional and mysterious advertising campaigns.
2. Viral Marketing - The use of social media and the internet to fuel user-generated interest can be a successful tactic for advertisers looking to engage consumers in unique ways.
3. Mystery Marketing - Creating an aura of intrigue can be an effective way to generate buzz and interest around a product or campaign, as demonstrated by the Alphabet of Brooke Shields campaign.
Industry Implications
1. Marketing and Advertising - Companies in the marketing and advertising industry can leverage the Alphabet of Brooke Shields campaign as an example of how unconventional campaigns outside the norm can yield results.
2. Social Media - Social media platforms can benefit from the Alphabet of Brooke Shields campaign by showcasing the potential for user-generated content to drive viral marketing initiatives.
3. Street Art - Street art communities can learn from the Alphabet of Brooke Shields campaign and the way it uses street art as a medium for advertising and generating buzz.