ALOYE, a Tokyo-based fashion brand that's headed by three graphic designers, recently collaborated with Doraemon, a popular Japanese manga series that's illustrated by Fujiko F. Fujio, for a capsule collection.
Included in the series are a number of t-shirts, all of which feature bold graphic prints that were inspired by the manga series. On one tee, the main character, also called Doraemon, decorates one side, while a minimalist pinstripe pattern takes over the other side. Other tees feature the robotic cat character a little more subtly, as they make use of black and white color palettes, as well as more abstract designs.
The ALOYE and Doraemon capsule collections are available at Japanese BEAMS T locations and at ALOYE's pop-up shop.
Japanese Cartoon-Covered Apparel
ALOYE Teamed Up with Doraemon for an Exclusive BEAMS T Collection
Trend Themes
1. Character-branded Apparel - Collaborating with popular manga/anime series can lead to a unique capsule collection of character-branded apparel.
2. Graphic Print T-shirts - Bold graphic prints on t-shirts that incorporate nostalgic or popular characters can generate buzz for the brand.
3. Minimalist Design - A minimalist design can be used to balance a bold graphic print or character, and create a more versatile apparel product.
Industry Implications
1. Fashion - Collaborating with popular manga/anime series can give a unique touch to clothing brands and evoke nostalgia for fans.
2. Entertainment - Bringing popular characters to fashion can increase brand awareness and promote intellectual properties in a new way.
3. Retail - Exclusive collections at pop-up shops or retail locations can drive foot traffic and help maintain a loyal customer base.