adidas introduces its latest tonal update of the HYPERTURF sneaker model with the Almost Yellow colorway palette to join its roster. It blends together the hues of Almost Yellow with Clear Blue and Shadow Olive. Similar to the SUPERTURF ADVENTURE sneaker that the brand created with Sean Wotherspoon, the differences can be seen in the form of tones and panel details.
The new HYPERTURF shoe is made entirely from recycled materials, which are drawn from production wastes including cutting scraps and other household waste. The fabrics across the upper are made from ripstop, suede, mesh, and nubuck -- all of which come together to create a durable shape. It is rounded out by the EVA cushioning and FORMATION support.
Ripstop Lifestyle Panelled Sneakers
adidas' HYPERTUF Sneaker Gets an Almost Yellow Colorway
Trend Themes
1. Sustainable Footwear - There is an opportunity for the footwear industry to use recycled materials in their products to reduce waste and limit environmental impact.
2. Colorway Palette Updates - As seen with adidas' Almost Yellow HYPERTURF sneaker, there is a trend towards consistent tonal updates of popular sneaker models.
3. Material Variety - The use of multiple materials like ripstop, suede, mesh, and nubuck can create more uniquely designed and durable footwear options.
Industry Implications
1. Footwear - The footwear industry can disrupt the status quo by incorporating sustainable practices, consistent colorway palette updates, and creative use of materials into their designs.
2. Fashion - The fashion industry can embrace sustainability by incorporating recycled materials into their products and pursuing eco-friendly practices.
3. Manufacturing - Manufacturing industries overall can benefit from introducing sustainable production practices, like using recycled materials in products to minimize waste and limit their environmental impact.