In order to make its classic skate shoe silhouettes a staple throughout the year, Vans introduced its 'All-Weather MTE Collection.'
With their weatherized builds, the sneakers that comprise the collection offer water resistance and are outfitted with cozy insulated linings that keep feet warm in cold weather conditions. The sneakers are also updated with grippy outsoles, which helps them to tackle rain, snow, and ice.
The new All-Weather MTE Collection includes the 'Sk8-Hi MTE 2.0 DX' and 'UltraRange EXO Hi MTE.' While both models incorporate weatherized features like insulated linings and 360 degree water resistance, the latter model provides additional warmth and moisture-wicking for frigid winter conditions.
The Sk8-Hi MTE 2.0 DX and UltraRange EXO Hi MTE are currently available online through Vans' web store, and at participating retailers.
Weatherized Skate Shoes
Vans' 'All-Weather MTE' Collection is Warm, Water-Resistant, and Durable
Trend Themes
1. Weatherized Skate Shoes - Disruptive innovation opportunity: Develop advanced materials and technologies to create skate shoes that are not only weather-resistant but also offer enhanced performance and comfort.
2. All-weather MTE Collection - Disruptive innovation opportunity: Explore collaborations between footwear brands and outdoor gear manufacturers to create versatile collections that can withstand various weather conditions while maintaining style and functionality.
3. Water-resistant Sneakers - Disruptive innovation opportunity: Integrate sustainable and eco-friendly materials into water-resistant sneakers to meet the rising demand for both functional and environmentally conscious footwear.
Industry Implications
1. Footwear Industry - Disruptive innovation opportunity: Incorporate smart technologies, such as temperature-controlled linings and moisture-wicking fabrics, into footwear designs to provide optimal comfort and performance in diverse weather conditions.
2. Outdoor Gear Industry - Disruptive innovation opportunity: Develop new materials and construction techniques that allow outdoor gear manufacturers to create weatherized products, including shoes and apparel, that offer superior protection without compromising on style and functionality.
3. Sustainable Fashion Industry - Disruptive innovation opportunity: Invest in research and development of eco-friendly materials, such as bio-based water repellents and recyclable insulation, to meet the growing consumer demand for sustainable and weather-resistant fashion products.