Julia Frauche stars in the 'High and Dry' editorial for Allure Magazine's November 2014 issue.
From coloring to styling, our hair takes a beating that leaves it thirsting for moisture. But what's a girl to do when we're meant to be a straight-haired blonde but were born a curly haired brunette? There is no other option than to start a war with our tresses; one that might leave them a little "high and dry."
A hair stylist who goes by the single name Garren worked with Frauche's blonde tresses to create three looks: a dramatic, voluminous 'do, a wispy, delicate ponytail and a super-teased retro style. The hair looks were complemented with makeup by Maid Laceppe and styling by fashion editor Jarrod Lacks. Photographer Regan Cameron lensed the editorial for Allure Magazine's November 2014.
Theatrical Tresses Editorials
Julia Frauche Stars in Allure Magazine's November Issue
Trend Themes
1. Moisture-rich Haircare - Opportunity for innovative haircare products that provide targeted hydration and repair for damaged hair.
2. Versatile Styling Techniques - Disruptive innovation potential in creating new styling techniques that can transform hair from curly to straight, or vice versa, without damaging the hair.
3. Retro Hair Revival - Opportunity for hair products and tools that allow users to effortlessly recreate vintage or retro hairstyles for a trendy look.
Industry Implications
1. Haircare Products - Potential for haircare companies to develop and market innovative products that address specific hair moisture and repair needs.
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