Hedvig Palm and Ester Heesch star in the 'Cooler Heads' editorial for Allure's January 2015 issue.
The hair and makeup really took the cake in this editorial. Hair stylist Odile Gilbert wasn't afraid to experiment, whether it was with retro-style beehives, gorgeous and elaborate plaits or manic-looking buns, piled at the top of his model's head. Similarly, the makeup artist for the shoot, simply known as Dotti, played with unexpected color in unusual places. For example, navy eyebrows, turquoise stripes on the eyelids and neon-pink eyshadow rimming the eyes top-to-bottom. Fashion editor Siobhan Bonnouvirier sealed the look together with colorful, vintage-inspired garments.
The legendary Patrick Demarchelier photographed the girls for the 2015 issue of Allure US.
Expressive Beauty Editorials
Hedvig Palm and Ester Heesch Star in Allure's January Issue
Trend Themes
1. Experimental Hair Styling - Hair stylists are embracing experimentation by creating retro-style beehives, elaborate plaits, and manic-looking buns.
2. Bold Makeup Trends - Makeup artists are exploring unexpected color placements, such as navy eyebrows, turquoise eyelid stripes, and neon-pink eyeshadow around the eyes.
3. Colorful Vintage Fashion - Fashion editors are incorporating colorful, vintage-inspired garments to complement the experimental hair and makeup looks.
Industry Implications
1. Beauty and Hair Care - The beauty and hair care industry can capitalize on the demand for experimental hair styling techniques and products.
2. Cosmetics and Makeup - Cosmetics companies can develop bold, vibrant makeup products to cater to the growing interest in unique color placements.
3. Fashion and Apparel - Fashion brands can design and produce colorful, vintage-inspired garments that align with the current trends in hair and makeup.