The Alkaline Water Company Inc., a company that produces mineral-enhanced premium drinking water, has expanded its CBD product range with the introduction of CBD powder packs, shots, tinctures, and capsules. The company has partnered with Centuria Foods, a company famed for its "phytocannabinoid-rich hemp-derived CBD ingredients for use in nutritional, pharmaceutical and wellness products" to help launch the products.
The new CBD-infused products will still maintain the Alkaline Water Company's commitment to clean beverages. The new products will be made with high-quality, "easy to understand" ingredients that are non-GMO, halal-certified, organic, and kosher. The Alkaline Water Company states it hopes its new products will help the brand enter the convenience store market.
The product expansion by the Alkaline Water Company speaks to the growing demand for CBD-infused products and consumers' shifting attitudes toward cannabis products.
CBD-Infused Product Expansions
The Alkaline Water Company Has Expanded Its CBD Product Line
Trend Themes
1. Cbd-infused Products - The trend of CBD-infused products is growing, creating opportunities for businesses to explore new offerings in the health and wellness industry.
2. Clean Ingredients - The trend of using easy to understand, non-GMO, organic, halal-certified, and kosher ingredients in products is disrupting the traditional food and beverage industry.
3. Convenience Store Market - The trend of CBD product expansion into convenience stores showcases the potential growth of the cannabis industry in mainstream markets.
Industry Implications
1. Health and Wellness - The growing trend of CBD-infused products and the use of clean ingredients presents disruptive innovation opportunities for businesses within the health and wellness industry.
2. Food and Beverage - The use of clean ingredients in products is disrupting the traditional food and beverage industry, creating opportunities for businesses to explore new offerings.
3. Cannabis Industry - The trend of CBD product expansion into convenience stores showcases the potential growth of the cannabis industry in mainstream markets, creating opportunities for businesses to enter the market.